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Contemporary Advertising

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"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated ...

Contemporary Advertising 2016, McGraw Hill Higher Education, London

ISBN-13: 9781259548154

15th Revised edition

Unknown binding

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Contemporary Advertising 2012, McGraw Hill Higher Education, London

ISBN-13: 9780071318389

14th International edition

Paperback

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Contemporary Advertising 2010, McGraw Hill Higher Education, London

ISBN-13: 9780071220606

13th Revised edition

Paperback

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Contemporary Advertising 2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381077

12th edition

Hardcover

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Contemporary Advertising 2008, McGraw Hill Higher Education, London

ISBN-13: 9780071284790

12th Revised edition

Paperback

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Contemporary Advertising 2007, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073529912

11th edition

Hardcover

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Contemporary Advertising 2007, McGraw Hill Higher Education, London

ISBN-13: 9780071101059

11th Revised edition

Paperback

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Contemporary Advertising 2007, McGraw-Hill Companies, London

ISBN-13: 9780073135694

10th edition

Hardcover

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Contemporary Advertising 2005, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072964721

10th edition

Unknown binding

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Contemporary Advertising 2005, McGraw Hill Higher Education, London

ISBN-13: 9780071117869

10th Revised edition

Paperback

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Contemporary Advertising 2005, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071115377

10th Revised edition

Hardcover

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Contemporary Advertising 2004, Irwin/McGraw-Hill

ISBN-13: 9780071214254

9th edition

Hardcover

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Contemporary Advertising 2003, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072537727

9th edition

Hardcover

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Contemporary Advertising 2003, Irwin/McGraw-Hill, London

ISBN-13: 9780072883923

9th edition

Unknown binding

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Contemporary Advertising 2001, McGraw Hill Higher Education, London

ISBN-13: 9780072415445

8th edition

Hardcover

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Contemporary Advertising 2001, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071122931

8th edition

Audiobook cassette

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Contemporary Advertising 1998, McGraw-Hill Companies, Boston, MA

ISBN-13: 9780256262537

7th edition

Hardcover

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Contemporary Advertising 1996, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780256182576

6th edition

Hardcover

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Contemporary Advertising 1995, Irwin Professional Publishing

ISBN-13: 9780256201789

6th edition

Hardcover

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Contemporary Advertising 1994, Irwin Professional Publishing

ISBN-13: 9780256134124

5th edition

Hardcover

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