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Contagious: Why Things Catch on - Berger, Jonah

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Contagious: Why Things Catch on 2016, Simon & Schuster

ISBN-13: 9781451686586

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Contagious: Why Things Catch on 2013, Simon & Schuster, New York

ISBN-13: 9781451686579

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Contagious: Why Things Catch on 2013, Simon & Schuster Audio

ISBN-13: 9781442359376

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Contagious: Why Things Catch on 2013, Simon & Schuster

ISBN-13: 9781476776682

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Contagious: Why Things Catch on 2013, Shi Bao Chu Ban/Tsai Fong Books

ISBN-13: 9789571357607

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