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Contagious: Why Things Catch on - Berger, Jonah

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Contagious: Why Things Catch on 2013, Simon & Schuster, New York

ISBN-13: 9781451686579

Hardcover

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Contagious: Why Things Catch on 2013, Simon & Schuster Audio

ISBN-13: 9781442359376

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Contagious: Why Things Catch on 2013, Simon & Schuster

ISBN-13: 9781476776682

Hardcover

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