Consumer Behavior in Fashion - Solomon, Michael R, and Rabolt, Nancy J

In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. "Consumer Behavior: In Fashion, Second Edition" not only probes the psyche of the American consumer, but considers the multicultural perspectives of ...

Consumer Behavior in Fashion 2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131714748

Hardcover

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Consumer Behavior: In Fashion 2003, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130811226

Hardcover

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