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Consumer Behavior: Building Marketing Strategy

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Consumer Behavior: Building Marketing Strategy - Hawkins, Del I, and Mothersbaugh, David L

This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.

Consumer Behavior: Building Marketing Strategy 2012, Irwin/McGraw-Hill

ISBN-13: 9780077645557

12th edition

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Consumer Behavior: Building Marketing Strategy 2012, Irwin/McGraw-Hill

ISBN-13: 9780077325060

12th edition

Unknown binding

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Consumer Behavior: Building Marketing Strategy 2010, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381107

11th edition

Hardcover

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Consumer Behavior: Building Marketing Strategy 2009, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780077294106

11th edition

Unknown binding

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Consumer Behavior: Building Marketing Strategy 2006, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073101378

10th edition

Hardcover

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Consumer Behavior: Building Marketing Strategy 2004, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780071214698

9th edition

Unknown binding

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