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Competitive Strategy: Techniques for Analyzing Industries and Competitors

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Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and ...

The Competitive Strategy: Techniques for Analyzing Industries and Competitors 2004, Free Press, London

ISBN-13: 9780743260886

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Competitive Strategy: Techniques for Analyzing Industries and Competitors 1998, Free Press, New York, NY

ISBN-13: 9780684841489

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Competitive Strategy: Techniques for Analyzing Industries and Competitors 1980, Free Press, New York, NY

ISBN-13: 9780029253601

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