The the tradition of the bestselling "Under the Influence" comes "Citizen Coors", the fascinating saga of Colorado's Coors family dynasty. photos.The the tradition of the bestselling "Under the Influence" comes "Citizen Coors", the fascinating saga of Colorado's Coors family dynasty. photos.Read Less
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Fair. Good copy for reading, may have heavy page wear with writing textual notes highlighting or be an heavily used ex library copy with library markings, stickers or stamps. Dust jacket or accessories may not be included.
When I read this book I wasn't much interested in business and although I do enjoy a brew occassionally I don't harbor a special interest in beer. A friend recommended this book and I wouldn't say he has a special interest in business or beer either. I reluctantly gave it a try and really enjoyed it. The writer gives the average reader a good idea how marketing, keeping up with the "times", and how not just having a good product can affect a business. It is very interesting to see how a dynasty can grow over a century or so. I don't think you have to be from Colorado to find this book interesting and I believe it should be a required read by business programs.
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