Cases in Marketing Management

by

Write The First Customer Review
Image not available

This text begins by orienting the student to the methods and benefits of case oriented education. It includes chapters on orientation, analyzing cases and a full case example complete with a sample student analysis of that case. The book provides a mix of product and service cases as well as more coverage of soft technoloiges such as the World ...

Cases in Marketing Management 1996, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780256204643

7th edition

Hardcover

Select
Cases in Marketing Management 1996, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071149044

7th Revised edition

Paperback

Select
Cases in Marketing Management 1994, Irwin Professional Publishing

ISBN-13: 9780256122466

6th Revised edition

Hardcover

Select
Cases in Marketing Management 1991, Irwin Professional Publishing

ISBN-13: 9780256088328

5th edition

Hardcover

Select
Cases in Marketing Management 1988, Business Publications, Incorporated

ISBN-13: 9780256036763

4th edition

Hardcover

Select
Cases in Marketing Management 1985, Business Publications, Incorporated

ISBN-13: 9780256030556

3rd edition

Unknown binding

Select
Cases in Marketing Management 1981, Business Publications, Incorporated

ISBN-13: 9780256024197

Rev edition

Unknown binding

Select
Cases in Marketing Management 1978, Business Publications, Incorporated

ISBN-13: 9780256020816

Hardcover

Select