Weekend Site Sale! Save up to $18 off. Get the code »

Image not available

This text begins by orienting the student to the methods and benefits of case oriented education. It includes chapters on orientation, analyzing cases and a full case example complete with a sample student analysis of that case. The book provides a mix of product and service cases as well as more coverage of soft technoloiges such as the World ...

Cases in Marketing Management 1996, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780256204643

7th edition

Hardcover

Select
Cases in Marketing Management 1996, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071149044

7th Revised edition

Paperback

Select
Cases in Marketing Management 1994, Irwin Professional Publishing

ISBN-13: 9780256122466

6th Revised edition

Hardcover

Select
Cases in Marketing Management 1991, Irwin Professional Publishing

ISBN-13: 9780256088328

5th edition

Hardcover

Select
Cases in Marketing Management 1988, Business Publications, Incorporated

ISBN-13: 9780256036763

4th edition

Hardcover

Select
Cases in Marketing Management 1985, Business Publications, Incorporated

ISBN-13: 9780256030556

3rd edition

Unknown binding

Select
Cases in Marketing Management 1981, Business Publications, Incorporated

ISBN-13: 9780256024197

Rev edition

Unknown binding

Select
Cases in Marketing Management 1978, Business Publications, Incorporated

ISBN-13: 9780256020816

Hardcover

Select