CRM Unplugged: Releasing CRM's Strategic Value

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CRM Unplugged: Releasing CRM's Strategic Value - Bligh, Philip, and Turk, Doug, and Porter, Michael E (Foreword by)

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.

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