Surveys the field of electronic media and beyond. 'Beyond', more than a word in the title, refers to the technologies, regulations, programming, and competition that affect our world and the broadcasting industry. This work provides a survey of the industry.

Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media 1999, McGraw-Hill Humanities/Social Sciences/Languages, Boston, MA

ISBN-13: 9780072904413

4th edition

Trade paperback