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Breaking Up America: Advertisers and the New Media World

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Breaking Up America: Advertisers and the New Media World - Turow, Joseph

This book is about the way the advertising industry has been fragmenting America and what that may mean for the media and society. The advertiser's aim has been to package individuals, or groups of people, in ways that make them useful targets. But the ad industry's vision of America is one of a fractured population of self-indulgent, suspicious ... Read More

Breaking Up America: Advertisers and the New Media World 1998, University of Chicago Press

ISBN-13: 9780226817507

Trade paperback

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Breaking Up America: Advertisers and the New Media World 1997, University of Chicago Press, Chicago, IL

ISBN-13: 9780226817491

Hardcover

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