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Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The updated 2011 edition continues the Boone and Kurtz ...

Boone & Kurtz Contemporary Marketing 2010, South Western Educational Publishing

ISBN-13: 9780538746892

2011 Update edition

Trade paperback

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