Books for Sale - Mandelbrote, Giles, and Harris, Michael, and Myers, Robin

Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. The essays in this book explore a wide variety of practices ranging from the earliest book advertisements in the fifteenth century to selling books online ...

Books for Sale 2009, The British Library Publishing Division, London

ISBN-13: 9780712350853

Hardcover

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