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Beyond Your LOGO: 7 Brand Ideas That Matter Most for Small Business Success

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A small business' brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. Beyond Your Logo delivers 7 strategic ideas with loads of free and low-cost tactics and resources readers can implement and use immediately. (Downloadable bonus material; images)

Beyond Your LOGO: 7 Brand Ideas That Matter Most for Small Business Success 2015, Compass Press LLC

ISBN-13: 9780996661300

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