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Basic Marketing Research with Excel - Burns, Alvin C., and Bush, Ronald F.

A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above ...

Basic Marketing Research with Excel 2011, Prentice Hall, Upper Saddle River

ISBN-13: 9780135078228

United States ed of 3rd revised edition

Paperback

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