Basic Marketing Research Using Microsoft Excel Data Analysis

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Basic Marketing Research Using Microsoft Excel Data Analysis - Burns, Alvin C

For undergraduate Marketing Research courses. Basic Marketing Research, 2e, utilizes Excela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

Basic Marketing Research Using Microsoft Excel Data Analysis 2008, Pearson Education, Upper Saddle River, NJ

ISBN-13: 9780131354210

2nd edition

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Basic Marketing Research: Using Microsoft Excel Data Analysis 2007, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132059589

2nd edition

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Basic Marketing Research: Using Microsoft Excel Data Analysis 2005, Pearson Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131452268

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Basic Marketing Research: Using Microsoft Excel Data Analysis 2004, Prentice Hall

ISBN-13: 9780131519510

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