As Media Studies: The Essential Introduction
This comprehensive and easy-to-use textbook covers all aspects of Media Studies for students at the pre-university level. No prior subject knowledge ... Show synopsis This comprehensive and easy-to-use textbook covers all aspects of Media Studies for students at the pre-university level. No prior subject knowledge is necessary and theoretical understanding will develop from the illustrative texts used thoughout the book. Students are introduced step-by-step to the skills of reading and analysing media texts and can explore a broad range of media institutions and technologies, ideologies, and codes of practice. Sections on Research and How to Do It, Study Skills, Preparing for Exams and Coursework and Production give students the confidence to approach every conceivable part of an introductory media course. This text has been written by three teachers directly involved in writing and examining college-level syllabi in media studies who are all aware of the needs of pre-university students. It is specifically designed to be easy to use with: activities and further activities at a more advanced level; practical assignments and exam questions; further reading and a glossary of key terms; case studies explore core issues raised and topics as diverse as news, advertising and music.