Analysis for Marketing Planning

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"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Analysis for Marketing Planning 2008, McGraw Hill Higher Education, London

ISBN-13: 9780071263634

7th Revised edition

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Analysis for Marketing Planning 2007, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073529844

7th edition

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Analysis for Marketing Planning 2004, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072865967

6th edition

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Analysis for Marketing Planning 2004, McGraw Hill Higher Education, London

ISBN-13: 9780071238311

6th Revised edition

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Analysis for Marketing Planning 2001, McGraw Hill Higher Education, London

ISBN-13: 9780070275478

5th edition

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Analysis for Marketing Planning 2001, McGraw-Hill Publishing Co., London

ISBN-13: 9780071122245

5th International student edition

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Analysis for Marketing Planning 1997, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780256214420

4th edition

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Analysis for Marketing Planning 1997, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071154239

International 2 Revised edition

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Analysis for Marketing Planning 1996, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071141901

4th edition

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Analysis for Marketing Planning 1994, McGraw-Hill Companies

ISBN-13: 9780256122763

3rd edition

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Analysis for Marketing Planning 1988, Business Publications, Incorporated

ISBN-13: 9780256057836

Hardcover

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