An Introduction to Survey Research, Polling, and Data Analysis

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An Introduction to Survey Research, Polling, and Data Analysis - Weisberg, Herbert F, Dr., and Krosnick, Jon A, Dr., and Bowen, Bruce D

This book describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data, and provides guidelines that are useful in evaluating polls. Using examples from contemporary large surveys and polls, as well as from the media, the authors stress the importance of understanding ...

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