Ambush Marketing and Brand Protection: Law and Practice

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Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics), this book gives comprehensive and detailed coverage of ambush marketing. Also considered are the areas of law which can be used to ...

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Ambush Marketing and Brand Protection: Law and Practice 2012, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199696451

2nd Revised edition

Hardcover

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