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Advertising and Promotion: An Integrated Marketing Communications Perspective

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Reflects the shift from the conventional methods of advertising to the recognized approach of implementing an integrated marketing communications ... Show synopsis

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  • 1. Hardcover, McGraw-Hill/Irwin, 2014

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  • 2. Hardcover, McGraw-Hill Education, 1/16/2014 12: 00: 00 AM

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  • 3. Hardcover, McGraw-Hill/Irwin, 2014-01-16

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  • 4. Hardcover, McGraw-Hill Education, 1/16/2014 12: 00: 00 AM

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  • 5. Hardcover, McGraw-Hill Education, 1/16/2014 12: 00: 00 AM

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  • 6. Hardcover, McGraw-Hill/Irwin, 2014

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  • 7. Hardcover, McGraw Hill Companies, 2012

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  • 8. Hardcover, McGraw Hill Companies, 2012

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  • 9.   McGraw-Hill Publishing Company, 2012

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  • 10. Paperback, McGraw Hill Learning Solutions, 2012-01-01

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nyasha

integrated marketing planning

what marketing objectives do service providers consider concerning the consistency of their service

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