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Advertising: Principles and Practice

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For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that ...

Advertising: Principles and Practice 2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131465602

7th edition

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Advertising: Principles and Practice 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130477224

6th edition

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Advertising: Principles and Practice 2002, Prentice-Hall, Harlow

ISBN-13: 9780131202061

6th International edition

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Advertising: Principles and Practice 2000, Prentice Hall

ISBN-13: 9780130835710

5th edition

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Advertising Principles & Practice 1998, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780135978818

4th edition

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Advertising: Principles and Practice 1995, Prentice Hall

ISBN-13: 9780137232482

3rd Annot Inst edition

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Advertising: Principles and Practice 1995, Pearson Education (US), Upper Saddle River

ISBN-13: 9780133152197

3rd Revised edition

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Advertising: Principles and Practice 1994, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780137228690

3rd edition

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Advertising: Principles and Practice 1992, Prentice Hall

ISBN-13: 9780130162052

2nd edition

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Advertising: Principles & Practice 1989, Prentice Hall

ISBN-13: 9780130145499

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Advertising: Principles and Practice 1989, Prentice-Hall, Harlow

ISBN-13: 9780130152497

New edition

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