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Advertising Media Planning - Sissors, Jack Zanville, and Baron, Roger B

The bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the effectiveness of advertising. It also emphasizes today's rapid proliferation of media choices. This new edition covers the increasing useof nontraditional and interactive media, including interactive ...

Advertising Media Planning 2010, McGraw-Hill, New York, NY

ISBN-13: 9780071703123

7th edition

Hardcover

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Advertising Media Planning 2002, McGraw-Hill/Contemporary

ISBN-13: 9780844215631

6th edition

Hardcover

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Advertising Media Planning 1995, NTC/Contemporary Publishing Company, Lincolnwood, IL

ISBN-13: 9780844235004

5th

Hardcover

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Advertising Media Planning 1993, NTC Business Books

ISBN-13: 9780844235080

4th edition

Hardcover

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Advertising Media Planning 1988, NTC/Contemporary Publishing Company

ISBN-13: 9780844231587

3rd edition

Hardcover

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Advertising Media Planning 1982, NTC Publishing Group

ISBN-13: 9780872510173

Unabridged

Hardcover

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Advertising Media Planning Crain Books,U.S., Chicago

ISBN-13: 9780872510579

2nd Revised edition

Hardcover

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