Advertising Age: Handbook of Advertising - Lewis, Herschell Gordon, and Nelson, Carol, and Crain, Rance (Foreword by)

Writing in a friendly, engaging style, authors Herschell Gordon Lewis and Carol Nelson cover every facet of a modern advertising campaign with authority, including determining the objectives of your ad campaign; planning and strategizing your approach; Allocating the appropriate budget in order to get the results you want; identifying your product ...

Advertising Age: Handbook of Advertising 1999, McGraw-Hill/Contemporary

ISBN-13: 9780844224480

Trade paperback

Advertising Age Handbook of Advertising 1998, McGraw-Hill Companies, Lincolnwood, IL

ISBN-13: 9780844236704