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Writing in a friendly, engaging style, authors Herschell Gordon Lewis and Carol Nelson cover every facet of a modern advertising campaign with ...Show synopsisWriting in a friendly, engaging style, authors Herschell Gordon Lewis and Carol Nelson cover every facet of a modern advertising campaign with authority, including determining the objectives of your ad campaign; planning and strategizing your approach; Allocating the appropriate budget in order to get the results you want; identifying your product's Unique Selling Proposition (USP); choosing the most efficient media (from the ever-increasing number of options, including print, television, online, and alternative media); testing an advertisement's potential effectiveness; and evaluating your campaign's results.Hide synopsis
Description:Very Good. 0844224480 Book is lightly used with little or no...Very Good. 0844224480 Book is lightly used with little or no noticeable damage. Unbeatable customer service, and we usually ship the same or next day. Over one million satisfied customers!
Description:Good. Giving great service since 2004: Buy from the Best! 4, 000...Good. Giving great service since 2004: Buy from the Best! 4, 000, 000 items shipped to delighted customers. We have 1, 000, 000 unique items ready to ship! Find your Great Buy today!
Description:Shipped within 24 hours. 100% Refund Guaranteed. Good copy with...Shipped within 24 hours. 100% Refund Guaranteed. Good copy with average wear. Comes with dust jacket if published with one-DJ may have some tears and rubbing.
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