Weekend Special! FREE Shipping & Discounts. Get the code »

Accounting Marketing - Wilson, Richard M S, and Wilson R M S

This text shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and distribution planning and performance measurement are analyzed, as well as strategic issues. The book ...

Currently there are no rare copies available. However, our inventory changes frequently. Please check back soon or try Book Fetch.
Accounting Marketing 2010, Cengage Learning

ISBN-13: 9781861524683

Trade paperback