A Japanese Advertising Agency: an Anthropology of Media and Markets - Moeran, Brian, Professor

This monograph is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (Account, Planning, Marketing, Creative) within an ... Read More

A Japanese Advertising Agency: an Anthropology of Media and Markets 2009, University of Hawaii Press, Richmond

ISBN-13: 9780824818739

Hardcover

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A Japanese Advertising Agency: An Anthropology of Media and Markets 1996, Routledge, London

ISBN-13: 9780700705030

Trade paperback

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A Japanese Advertising Agency: An Anthropology of Media and Markets 1996, Routledge, London

ISBN-13: 9780700703319

Hardcover

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