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A Framework for Marketing Management

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For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the ...

Framework for Marketing Management 2015, Prentice Hall, Upper Saddle River

ISBN-13: 9780133871319

6th Revised edition

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A Framework for Marketing Management 2015, Pearson Education Limited, Harlow

ISBN-13: 9781292093147

6th International edition

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Framework for Marketing Management 2011, Prentice Hall, Upper Saddle River

ISBN-13: 9780132539302

5th Revised edition

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Framework for Marketing Management 2011, Pearson Education Limited, Harlow

ISBN-13: 9780273752516

Global ed of 5th revised edition

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A Framework for Marketing Management 2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136026600

4th edition

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A Framework for Marketing Management 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131452589

3rd edition

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A Framework for Marketing Management 2006, Prentice Hall, New Jersey

ISBN-13: 9780132303897

3rd edition

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Framework for Marketing Management 2006, Prentice Hall, Upper Saddle River

ISBN-13: 9780132301428

3rd International edition

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A Framework for Marketing Management 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131001176

2nd edition

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A Framework for Marketing Management 2002, Pearson Education (US), Upper Saddle River

ISBN-13: 9780131204270

2nd International edition

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Framework for Marketing Management 2001, Prentice Hall, New Jersey

ISBN-13: 9780130318954

Paperback

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A Framework for Marketing Management 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130185259

Trade paperback

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A Framework for Marketing Management Pearson Prentice Hall

ISBN-13: 9780136026679

4th edition

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