5 Giants of Advertising

by

Write The First Customer Review
5 Giants of Advertising - Lorin, Philippe

This work details history of advertising through five of the world's most influential figures in the field: Lasker, who changed the consumer habits with campaigns for Palmolive and Lucky Strike; Burnett, who gave life to characters such as the Marlboro Man and the Green Giant; Bleustein-Blanchet, the Frenchman who earned a place at the side of the ...

5 Giants of Advertising 2001, Assouline, New York, NY

ISBN-13: 9782843232497

Unknown binding

Select