This work details history of advertising through five of the world's most influential figures in the field: Lasker, who changed the consumer habits ...Show synopsisThis work details history of advertising through five of the world's most influential figures in the field: Lasker, who changed the consumer habits with campaigns for Palmolive and Lucky Strike; Burnett, who gave life to characters such as the Marlboro Man and the Green Giant; Bleustein-Blanchet, the Frenchman who earned a place at the side of the US giants; Ogilvy, who brought British style to American advertising; and Bernbach, who invented a new style of advertising, inspiring creative work for clients such as Levy's bread and Polaroid film. This book profiles these pioneers and illustrates the campaigns that made them authorities in the advertising world.Hide synopsis
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