Celebrate our new site and save $15 Get code »

30-Second Politics: Political Advertising in the Eighties - Kern, Montague

"Although this is a scholarly work, it will be (or should be) required reading by all political campaign managers and media consultants; for it is full of information and insights, all supported by evidence, about what works and what doesn't in political campaigns." American Political Science Review

30-Second Politics: Political Advertising in the Eighties 1989, Praeger Publishers, New York, NY

ISBN-13: 9780275931957

Trade paperback

Select
30-Second Politics: Political Advertising in the Eighties 1989, Praeger Publishers, New York, NY

ISBN-13: 9780275931940

Hardcover

Select