30-Second Politics: Political Advertising in the Eighties - Kern, Montague

Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination of political advertising in the eighties...Any professional interested in political advertising would profit from reading this book. It also would be useful to an undergraduate class on political ...

30-Second Politics: Political Advertising in the Eighties 1989, Praeger Publishers Inc, Westport

ISBN-13: 9780275931957

Trade paperback

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30-Second Politics: Political Advertising in the Eighties 1989, Praeger, New York, NY

ISBN-13: 9780275931940

Hardcover

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