22 Keys to Sales Success: How to Make It Big in Financial Services

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22 Keys to Sales Success: How to Make It Big in Financial Services - Benson, James M, and Karasik, Paul

In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today's consumer is skeptical and demands more for less. A business needs fresh approaches to sell in today's tough marketplace. Here are the 22 Keys that can help any financial ... Read More

22 Keys to Sales Success: How to Make It Big in Financial Services 2004, Bloomberg Press, Princeton, NJ

ISBN-13: 9781576601495

Hardcover

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